Illustrative scenarios / eCommerce
eCommerce: how we would approach it.
Funnels, customer experience and fulfilment: where an online business tends to lose time and margin. These are illustrative scenarios, not client results, and no figures are claimed.
Illustrative / Direct-to-consumer apparel brand
Funnel and CX Optimisation for Acquisition Cost
How structured testing, better product discovery and a cleaner checkout could ease acquisition cost.
The challenge
Rising acquisition costs and inconsistent product discovery led to low add-to-cart and checkout completions.
Our approach
- 01Implemented experimentation program on PDP, search, and cart
- 02Introduced AI-led recommendations using behavioural segments
- 03Fixed checkout friction and added one-click payment options
- 04Built post-purchase flows to lift LTV and repeat purchase
The solution
A CRO roadmap paired with personalised merchandising and streamlined checkout targets each step of the funnel and customer lifetime value.
Illustrative / Subscription retailer
Fulfilment SLAs and Exception Handling
How rules for common order exceptions and a daily SLA view could reduce manual checking.
The challenge
Manual checks for stock holds, address issues, and split shipments delayed orders and burdened the team.
Our approach
- 01Mapped exception categories and created automation rules
- 02Integrated WMS with eCommerce for status webhooks
- 03Built daily SLA dashboards and alerts for aged orders
The solution
Exception automation and SLA monitoring reduce manual touches and improve customer communication with proactive notifications.
Other industries
Next step
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